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Resume

RESUME

LAUREN GENEVIEVE BURKS
Los Altos, California • laurenburks125@gmail.com
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SENIOR MANAGER, CLIENT SERVICES, BuzzFeed Europe
January 2017 - June 2018, London, United Kingdom

  • Managed a team of 7 Client Services Managers, pitching and executing cross-platform social advertising campaigns across
    50 accounts and $11M of revenue

  • Built BuzzFeed International’s go-to-market pitch and sales collateral; managed global, cross-functional approvals and rollout across UK, Brazil, Australia, Canada, Mexico

  • Developed strategic planning roadmap for the UK business in partnership with Sales and Creative leadership, including: revenue projections, staffing, product marketing and implementation of market feedback 

  • Led international leadership task force that ensured streamlined global processes, product rollouts and customer experience

MANAGER, CLIENT SERVICES, BuzzFeed
Tech Telco & Finance - December 2015 - December 2016, New York, NY

  • Led American Express “Epic Everyday” campaign - a 16-video Tasty & Nifty original series featured in Adweek with 40M+ views over one quarter

  • Oversaw Comcast 2016 Joint Business Partnership - a $5.5M annual partnership spanning various XFINITY products, marketing initiatives and audience segments

  • Developed $12M Comcast proposal with Sales, designed to expand the scope of the 2016 Joint Business Partnership and position XFINITY as a lifestyle brand in 2017

  • Managed career progression, resourcing and deliverables for a team of 3 Client Services Managers

ACCOUNT SUPERVISOR, McCann
February 2015 - December  2015, New York, NY

  • Managed strategic planning, creative development & production process for Mastercard consumer marketing programs

  • Collaborated with client and agency groups to produce integrated digital, social, experiential, print and TV campaigns

  • Oversaw creative and event execution for sponsorship programs including: SxSW, New York Wine and Food Festival, Jimmy Kimmel Live and The Open Championship

  • Led 2015 #HatsOffToTom Open Championship campaign featuring Tom Watson across four global markets; produced fourteen on-site videos in one week, increasing social engagement 300% year-over-year

SENIOR DIGITAL ACCOUNT EXECUTIVE, AgencyRx
August 2011 - January 2015, New York, NY

  • Managed 15 digital projects across 8 Genentech clients with deliverables including: apps, websites, interactive panels, videos, banners, SEM and usability studies

  • Headed digital strategy workshops at national sales meetings with Sales Reps and client marketing team

  • Received Personal Excellence Award from Genentech clients for leading relaunch of Rituxan disease education app

  • Launched first-to-market digital sales tool in 6-week time-frame, producing $800K incremental brand revenue

EDUCATION
B.A. DESIGN | MEDIA ARTS
University of California, Los Angeles

RAW FOOD CHEF TRAINING
Sayuri Healing Foods, Bali

EXTRAS
COMMUNICATIONS ADVISOR
Good Food Institute

VOLUNTEER
Know Your Value Organization

SKILLS
Photoshop • Lightroom • Illustrator  • InDesign • WordPress • Salesforce • Looker • Keynote • Excel