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Resume

RESUME

LAUREN GENEVIEVE BURKS
San Francisco, California • laurenburks125@gmail.com
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SENIOR MANAGER, BRANDED PARTNERSHIPS, BuzzFeed Europe
January 2017 - June 2018, London, United Kingdom
Market leader managing a team of 7 Client Services Managers, pitching and executing social advertising campaigns across $15M of revenue. Relocated to London office to grow BuzzFeed’s International Sales Organization. Key accomplishments:

  • Hired and trained senior-level Client Services Managers working on $5M+ quarterly revenue with global clients including Diageo, Mondelez, Nestle, Samsung, Amazon, Google, Sky, Barclays, and American Express

  • Built BuzzFeed’s International go-to-market pitch and sales collateral; led cross-functional approvals and rollout to a
    $30M global sales organization of UK, Brazil, Australia, Canada, Mexico

  • Developed strategic planning roadmap for the UK business in partnership with Sales and Creative leadership, spanning revenue projections, pricing, staffing, product marketing and implementation of market feedback 

  • Led international leadership task force that ensured streamlined global processes, product rollouts, and customer experience

MANAGER, BRANDED PARTNERSHIPS, BuzzFeed
Tech Telco & Finance - December 2015 - December 2016, New York, NY
Player-coach leading custom client advertising solutions for BuzzFeed’s Tech Telco and Finance verticals. Key accomplishments:

  • Responsible for full cycle planning and execution of $12 million in Tech and Finance revenue, including selling in
    two up-front partnerships with the largest strategic accounts in each vertical: Comcast and American Express

  • Pitched and led the American Express “Epic Everyday” campaign, a 28-video Tasty + Nifty original series featured in Adweek with 90M+ views optimized across Facebook, Snapchat and YouTube

  • Oversaw Comcast 2016 Joint Business Partnership, a $5.5M annual partnership spanning various XFINITY products and marketing initiatives; featured custom creative executions, pricing, research solutions, audience analysis and QBRs

  • Developed $12M Comcast pitch, designed to expand the scope of the 2016 Joint Business Partnership and position XFINITY as a lifestyle brand

  • Managed daily workflow, bandwidth and career development of Tech Telco Client Services managers working on Google, AT&T, Amazon, Samsung, and Verizon

ACCOUNT SUPERVISOR, McCann
February 2015 - December  2015, New York, NY
Senior client manager responsible for strategic planning, creative development & production process for Mastercard consumer marketing programs. Key accomplishments:

  • Collaborated with client and agency groups to produce integrated digital, social, experiential, print and TV campaigns

  • Oversaw marketing materials and event execution for sponsorship programs with SxSW, New York Wine and Food Festival, Jimmy Kimmel Live and The Open Championship

  • Led 2015 #HatsOffToTom Open Championship campaign featuring Tom Watson across four global markets; managed event activation and produced fourteen on-site videos, increasing social engagement 300% year-over-year

SENIOR DIGITAL ACCOUNT EXECUTIVE, AgencyRx
August 2011 - January 2015, New York, NY
Client manager on digital, B2B projects across 8 Genentech clients with deliverables including apps, websites, interactive panels, videos, banners, SEM strategy, and market research. Key accomplishments:

  • Headed ACR Conference from 2012-2014, including strategic planning, messaging development, production of conference creative materials, and training of the Sales Reps and client marketing team

  • Received Personal Excellence Award from Genentech clients for leading relaunch of Rituxan disease education app

  • Launched first-to-market digital sales tool in 6-week time-frame, producing $800K incremental agency revenue

EDUCATION
B.A. DESIGN | MEDIA ARTS
University of California, Los Angeles

RAW FOOD CHEF TRAINING
Sayuri Healing Foods, Bali

EXTRAS
COMMUNICATIONS ADVISOR
Good Food Institute

VOLUNTEER
Know Your Value Organization

SKILLS
Photoshop • Lightroom • Illustrator  • InDesign • WordPress • Salesforce • Looker • Keynote • Excel