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Resume

 

A FEW THINGS I'VE WORKED ON


SENIOR MANAGER, CLIENT SERVICES, BuzzFeed Europe
January 2017 - Present, London, United Kingdom

  • Manage a team of 7 Client Services Managers, pitching and executing cross-platform social advertising campaigns across 50 accounts and $11M of revenue 
  • Created go-to-market materials for the International Sales team: UK, Brazil, Australia, Canada & Mexico
  • Partner with Sales and Creative leadership to develop annual strategic planning for the UK business, including account assignments, staffing, product packaging and implementation of market feedback

MANAGER, CLIENT SERVICES, BuzzFeed
Tech Telco & Finance - December 2015 - December 2016, New York, NY

  • Led American Express “Epic Everyday” campaign - a 16-video Tasty & Nifty original series featured in Adweek with 40M+ views over one quarter
  • Oversaw Comcast 2016 Joint Business Partnership - a $5.5M annual partnership spanning various XFINITY products, marketing initiatives and audience segments
  • Developed $12M Comcast proposal with Sales, designed to expand the scope of the 2016 Joint Business Partnership and position XFINITY as a lifestyle brand in 2017
  • Managed career progression, resourcing and deliverables for a team of 3 Client Services Managers

ACCOUNT SUPERVISOR, McCann
February 2015 - December  2015, New York, NY

  • Managed strategic planning, creative development & production process for Mastercard consumer marketing programs 
  • Collaborated with client and agency groups to produce integrated digital, social, experiential, print and TV campaigns
  • Oversaw creative and event execution for sponsorship programs including: SxSW, New York Wine and Food Festival, Jimmy Kimmel Live and The Open Championship 
  • Led 2015 #HatsOffToTom Open Championship campaign featuring Tom Watson across four global markets; produced fourteen on-site videos in one week, increasing social engagement 300% year-over-year 

SENIOR DIGITAL ACCOUNT EXECUTIVE, AgencyRx
August 2011 - January 2015, New York, NY

  • Managed 15 digital projects across 8 Genentech clients with deliverables including: mobile applications, websites, interactive panels, videos, banners, SEM and usability studies
  • Headed digital strategy workshops at national sales meetings with Sales Reps and client marketing team 
  • Received Personal Excellence Award from Genentech clients for leading relaunch of Rituxan iPad
  • Organized ACR Conference; supervised development of digital tactics, sales training and coordinated with conference management group 
  • Launched first-to-market digital sales tool in 6-week time-frame, producing $800K incremental brand revenue

CO-FOUNDER AND DESIGNER, Genevieve & Joy
January 2014 - January 2015, New York, NY

  • Co-founded lifestyle website featured by brands including Nordstrom, Chan Luu and S’well Bottle
  • Published daily editorial accompanied by original photography on topics including recipes, fashion, beauty, home and DIY

EDUCATION
B.A. DESIGN | MEDIA ARTS
University of California, Los Angeles

FUNDAMENTALS OF RAW CUISINE
PLANTLAB Culinary
January - March 2018

SKILLS
• Photoshop • Illustrator  • InDesign • WordPress • Salesforce • Looker • Keynote • Excel